MAIN CHALLENGE
To create elegant and unifying signage for the festival for less than $500

To elegantly (yet inexpensively) unify the festival space, I created, and installed restaurant booth overhead signage and menu stands, as well as cocktail signs for each of the two bars at the festival. To create the booth signage elements, I lasercut sheets of Home Depot hardwood with 3d lettering, stained, sanded and glued them together. Using reclaimed jute rope, I fashioned the plaques into adjustable hanging signage for each restaurant station. I used a similar lasercut technique for the bar signage. To keep with the sustainability focus of the Gourmet Latino mission, all of the signage was designed to be reusable for subsequent festivals and events.