MAIN CHALLENGE
Translating Patrón’s brand look and feel into an event space on a tight budget and timeline
Patrón Tequila, sponsor for the Tacos and Tequila event, needed a designer to help create an environment that blended Patrón’s brand with the style of the festival.After presenting six different mood boards that I felt reflected this combination, the Patrón execs chose one, which became the look and feel of the five hour nighttime Soho soiree.
As a high profile expensive event, the space had to look modern and swanky. Vendors that I worked with included furniture makers, vinyl printers, lighting gaffers, and floral markets.
CLIENT
Patrón
DATE
2010
ROLE
Event Designer
